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Unlike most of the business world the advertising industry receives little objective, reliable feedback on its advertising this article discusses the best practices of using advertising research and advertising tracking in order to improve a companies advertising effectiveness. Recent articles on marketing (results 1 - 15 of about 14211. Marketing articles, tips and resources marketing home marketing marketing articles / marketing communications articles: marketing & marketing communications (offline and integrated) articles also see marketingtodaycom's emarketing and vital stats sections : break-ups. Articles 5 must-reads from dartmouth's kusum ailawadi jan 15, 2018 each month we feature a new reading list and commentary from one of our academic trustees - the best thinkers, teachers, and researchers in marketing today prev 1 2 3 94 next 3. We offer real-world education for all modern marketers access marketing articles and other online marketing tools for individual marketers and teams today - advertising.
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Journal of marketing research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.
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